As creatives, we tell stories visually, but the idea needs to come from somewhere. For this design and campaign, we sat and listened to five incredible women tell us about their personal experiences of breast cancer. It was an emotional, courageous and real conversation.

For the final design, through form and line, we illustrated two figures hugging, embracing, and intertwined together. Through pattern and colour, we illustrated the ribbon as a whole, woven into the two figures, embodying support, colour and glow.