F-Word Playbook

Bank of Ireland wanted to connect with young adults who feel financially informed but still anxious about money. The goal? Create something tangible, creative, and useful to support financial wellbeing.
We partnered with Bank of Ireland to design ‘The F‑Word Playbook’ – an inviting, sustain

able financial notebook for note‑taking, planning, doodling, and learning. Hand‑made in collaboration with Badly Made Books in Cork, it’s crafted using 75–99% recycled materials, inks made from rice by‑products, low‑tech risograph printing, and FSC‑certified papers.
We created a friendly, creative, and practical tool that reframes financial planning as part of everyday life – not a chore.